Previously, Taelovesthesharks had written a blog on Irrational Games giving a contest for one winner to have their name in BioShock Infinite as a Columbia advertisement. This Monday, Irrational Games finally revealed that Payton Lane Easter is the winner of the contest. His name appears as "Payton Lane Easter & Sons Premium Automated Stallions", which the automated stallion made an early appearance in the 10 minute gameplay video. The ad will appear in BioShock Infinite's new gameplay demo video premiering this June at E3. Irrational Games also urges fans to check back on their site this week for another opportunity.