"There is something more powerful than each of us, a combination of our efforts, a Great Chain of industry that unites us. But it is only when we struggle in our own interest that the chain pulls society in the right direction..." - Andrew Ryan
"Come on in and show us those snappy snappies." - Peach Wilkins
The Black Label Lounge is a presumed club located somewhere in the underwater utopia of Rapture. The business itself is not visited during any of the games, but its neon sign can be spotted on the exterior of various skyscrapers during Burial at Sea. Private detective Booker DeWitt can see the sign from High Street and on the way down to Fontaine's during the events of the first episode, while Elizabeth can see the sign during the second episode's finale.