"There is something more powerful than each of us, a combination of our efforts, a Great Chain of industry that unites us. But it is only when we struggle in our own interest that the chain pulls society in the right direction..." - Andrew Ryan
- "Get that smooth edge"
Pink Elephant Fine Bourbon Whiskey was a type of alcoholic beverage found in Rapture. Its advertisements often featured the trunk of a pink elephant pouring whiskey into a shot glass. It claimed to have "The smooth bodied spirit that will keep you sailing...all through the night!"