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Errant Brand

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"There is something more powerful than each of us, a combination of our efforts, a Great Chain of industry that unites us. But it is only when we struggle in our own interest that the chain pulls society in the right direction..."Andrew Ryan

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Errant Brand Poster
"Product of Rapture"


Errant Brand is a produce company found in the Farmer's Market of Rapture. It is assumed that the main products they sell are fruits as an Errant Brand poster hangs above the fruit stand in the Market. Like other product businesses, Errant Brand has the "Rapture Certified" logo on its poster.

Behind the ScenesEdit


The inspiration.

  • The ad is based off of a similar advertisement for Blu-Knight Produce.
  • The name is a play on words for a knight-errant.

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