"There is something more powerful than each of us, a combination of our efforts, a Great Chain of industry that unites us. But it is only when we struggle in our own interest that the chain pulls society in the right direction..." - Andrew Ryan
123 Beer is a brand of alcoholic drink found in Rapture. Although it is not a specific consumable item, its logo can be seen in bars throughout Neptune's Bounty as well as adorning Rapture's exterior.
Behind the Scenes Edit
- Oddly, the developers have overlayed the Poseidon Pilsner poster over the sign, with slight transparency.
- The logo bears the number 32 3/5.